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With declining advertising rates, magazines that lower subscription rates to gain more subscribers and revenue may be hurting themselves in the long run, AdAge reported Monday. The rock-bottom subscription costs don’t appear to increase subscriptions, but nearly two-thirds of 344 magazines that were analyzed dropped their subscription prices between 2002 and the first half of 2009. Read Advertising Age’s story here.
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Link to Source: http://adage.com/mediaworks/article?article_id=141945
