image from photo xpress/joanna wnuk

The latest numbers reporting ad pages for monthly magazines represent the ninth consecutive quarter of decline, but the first quarter of 2009 also had a much smaller loss than the waning numbers of previous quarters. The Media Industry newsletter reported that 94 monthlies saw a drop in ad pages, while 59 of them saw growth. The industry is still facing many challenges, but there is still optimism that magazines will figure out the right formula for recovery. Get the full story from Advertising Age here.